To attract and retain customers, retailers need to constantly evolve and innovate. The beauty company Lancôme, for instance, joined forces with Alibaba’s cloud computing unit to create a new campaign for the Chinese New Year. As a part of the campaign, Lancôme released an AR-based game and opened a pop-up store in Hong Kong.
The game consists of capturing AR images of Lancôme’s products using a smartphone camera. Customers who capture three images have a chance to win some of the prizes provided by the company. But this isn’t the first time that Lancôme experimented with AR technology. Back in 2017, it launched an AR-based feature for trying on makeup. The new game only proves that the company is very fond of this tech and “is still thinking about ways AR can engage customers”.