Lancôme continues to engage customers with AR

To attract and retain customers, retailers need to constantly evolve and innovate. The beauty company Lancôme, for instance, joined forces with Alibaba’s cloud computing unit to create a new campaign for the Chinese New Year. As a part of the campaign, Lancôme released an AR-based game and opened a pop-up store in Hong Kong.

The game consists of capturing AR images of Lancôme’s products using a smartphone camera. Customers who capture three images have a chance to win some of the prizes provided by the company. But this isn’t the first time that Lancôme experimented with AR technology. Back in 2017, it launched an AR-based feature for trying on makeup. The new game only proves that the company is very fond of this tech and “is still thinking about ways AR can engage customers”.